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Frameworx Application: Customer Insight Management

Category: (1) TAM Application Type

Application Identifier: 5.5

Maturity Level: 4

Overview

Customer Insight Management enables Service Providers to leverage customer insight gained from customer transactions, interactions and activities with the Service Provider to treat the customer in a personalized manner and provide a unique customer experience.

Customer Insight gained can be applied to many domains pertaining to customer experience such as customer service, cross/up-sell, retention, etc. Although Customer Insight Management builds upon traditional business intelligence and analytics for customer transactions and interactions, it is unique as it provides real-time customer treatment for various aspects to provide relevant, timely, and personalized actions.

Functionality

 Customer Insight Management functionality includes:

  • Customer Profiling
  • Customer Experience Monitoring
  • Customer Context Map Building
  • Customer Operational Decisioning
  • Customer Recommended Action
  • Customer Satisfaction Validation

Supported Business Services

Consumed Contracts

  • TBD

Exposed Contracts

  • Customer Insight management

(1) TAM Application Type Customer Insight Management

Appears on these diagrams:

is a more detailed diagram for the

Frameworx Processes (Automated TAM to eTOM)

Frameworx Processes (Partial TAM to eTOM)

Frameworx Information (Primary TAM to SID)

Frameworx Information (Secondary TAM to SID)

Issues

  • Application Framework 12.5 Modification
  • Application Framework 13.0 Modification
  • Application Framework 14.5 Modification

Frameworx Domains (Horizontal)


This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:30