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Frameworx Process: Enable Retention & Loyalty

Category: (3) eTOM Process Type

Process Identifier: 1.3.4.1

Original Process Identifier: 1.1.1.16.1

Maturity Level: 4

Description

Manage all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers.

Extended Description

Retention & Loyalty processes deal with all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers. They establish a complete understanding of the needs of the customer, a determination of the value of the customer to the enterprise, determination of opportunities and risks for specific customers, etc. These processes collect and analyze data from all enterprise and customer contact.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

Reserved for future use.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(3) eTOM Process Type Enable Retention & Loyalty

Appears on these diagrams:

is a more detailed diagram for the

Frameworx Information (Primary eTOM to SID)

Frameworx Information (Secondary eTOM to SID)

Frameworx Applications (Automated eTOM to TAM)

Issues

  • Business Process Framework 13.0 Modification
  • Business Process Framework 15.0 Modification
  • Business Process Framework 15.5 Modification

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:15