Category: (3) eTOM Process Type
Process Identifier: 1.3.4.1
Original Process Identifier: 1.1.1.16.1
Maturity Level: 4
Manage all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers.
Retention & Loyalty processes deal with all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers. They establish a complete understanding of the needs of the customer, a determination of the value of the customer to the enterprise, determination of opportunities and risks for specific customers, etc. These processes collect and analyze data from all enterprise and customer contact.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
This was created from the Frameworx 16.0 Model