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Frameworx Process: Cross/Up Selling

Category: (3) eTOM Process Type

Process Identifier: 1.1.9.3

Original Process Identifier: 1.1.1.4.5

Maturity Level: 4

Description

Ensure that the value of the relationship between the customer and service provider is maximized by selling additional, or more of the existing, products.

Extended Description

The purpose of this process is to ensure that the value of the relationship between the customer and service provider is maximized by selling additional, or more of the existing, products. The ongoing analysis of customer trends (e.g. usage, problems, complaints) is used to identify when the current offerings may no longer be appropriate for the customer, or when the opportunity for a larger sale arises. Based on the data collected, more appropriate offerings should be recommended to the customer.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

The purpose of this process is to ensure that the value of the relationship between the customer and service provider is maximized by selling additional, or more of the existing, products. The ongoing analysis of customer trends (e.g. usage, problems, complaints) is used to identify when the current offerings may no longer be appropriate for the customer, or when the opportunity for a larger sale arises.

Candidate Optional

Based on the data collected, more appropriate offerings should be recommended to the customer.

Candidate Interactions

The customer and the supplier enterprise

(3) eTOM Process Type Cross/Up Selling

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.0 Modification
  • Business Process Framework 15.5 Modification
  • eHealth View

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:15