Frameworx Application: Customer Loyalty Management

Category: (1) TAM Application Type

Application Identifier: 5.21

Maturity Level: 4

Overview

Customer Loyalty Management applications are responsible for the management of the customer loyalty programs. This includes administration of the general program, prize management including management of prize partners, as well as loyalty balance management.

Functionality

Customer Loyalty Management functionality includes the following:

·         Customer Program Management

·         Customer Loyalty Prize Management

·         Customer Loyalty Balance Management

Supported Business Services

(1) TAM Application Type Customer Loyalty Management

Appears on these diagrams:

• 5. Customer Management Domain
• 5.21 Customer Loyalty Management
• Frameworx Application Diagram

is a more detailed diagram for the

• 5.21 Customer Loyalty Management

Issues

• Application Framework 12.5 Addition
• Gain Loyalty

Frameworx Domains (Horizontal)

• Customer Domain

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