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Frameworx Process: Customer Interaction Management

Category: (2) eTOM Process Type

Process Identifier: 1.3.5

Original Process Identifier: 1.1.1.18

Maturity Level: 4

Description

Manage interactions between the customer and the enterprise. Interactions can be triggered by the customer or by the enterprise

Extended Description

The purpose of this process is to manage interactions between the customer and the enterprise. Interactions can be triggered by the customer ( as a result of customer query or complaint) or by the enterprise( for example sending bills or other customer notifications.) All customer interactions are logged by the enterprise in order to provide a full track record of customer activity to the enterprise representatives. Customer interactions may be short lived ( such as in the case of a query that is answered immediately ) or may take long time to complete (such as in the case of complex orders or requests concerning back office intervention). When interactions are long the process is in charge of making sure the customer is notified in a timely manner about the progress of her request. Customer interaction history may be used by BI systems in order to gather information about customer profile and satisfaction. Customer interactions can span over multiple channels (such as: phone calls, web self service and devices.) each party involved in the interaction has a role that mandates its credentials. For some interactions users may need to login/authenticate themselves in order to get the appropriate role.

Explanatory

Not used for this process element.

Mandatory

Not used for this process element.

Optional

Not used for this process element.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

Reserved for future use.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(2) eTOM Process Type Customer Interaction Management

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Are there any self-service features that need to be supported?
  • Business Process Framework 13.0 Addition
  • Business Process Framework 15.0 Modification
  • Business Process Framework 15.5 Modification
  • Design Digital Services
  • Do you have a rule engine or analytic system to guide the interaction between customers and the CSR or other self-service channels?
  • Implement Digital Services
  • What are all the places throughout the process that we will be communicating with the customer (phone call, email, web-portal)?
  • What are the customer facing service features?
  • What are the key customer touch points?
  • What does the customer need to know about order limitation milestone?

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:13