Frameworx Application: Campaign Performance Tracking

Category: (3) TAM Application Type

Application Identifier: 3.9.1.5

Maturity Level: 4

Overview

Campaign Performance Tracking applications provide the required functionality to monitor the performance of campaign as the campaign is being executed.

Functionality

Campaign Performance Tracking provides the necessary functionality to monitor the campaign performance in real time. This is done by providing a combination of real-time reporting and what-if modeling capabilities to continuously optimize campaigns by taking corrective action-even when campaigns are already underway. Functionality specifically includes:

• Real-time view into customizable segmentation schemes and key metrics.
• Dashboard views, alerts, and notifications provide marketing organizations with the insight and agility needed to protect and optimize marketing investments.
• Pre-built Marketing Insight reports.

Supported Business Services

(3) TAM Application Type Campaign Performance Tracking

Appears on these diagrams:

• 3.9.1 Campaign Management

Issues

• Application Framework 12.0 Modification

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