Frameworx Home

Application Framework (TAM)

Business Process Framework (eTOM)

Business Process Framework Flows

Information Framework (SID)

Business Metrics High Level

All Diagrams

Frameworx Processes

Frameworx Applications

Information Framework ABEs

Frameworx Metrics

Views

3.9.1 Campaign Management

(3) TAM Application Type Campaign Performance Tracking (3) TAM Application Type Campaign Execution & Refinement (3) TAM Application Type Lead Generation & Management (3) TAM Application Type Campaign Design (3) TAM Application Type Campaign Analytics (2) TAM Application Type Campaign Management

3.9.1 Campaign Management

Diagram Description

The Campaign Management applications are responsible for managing the lifecycle of marketing campaigns, sometimes referred to as "closed loop marketing". Service Provider marketers need to respond to changing market environments with marketing initiatives that push highly targeted messages to increasingly focused segments. Marketers need an adaptable and flexible campaign management application that can adjust to evolving customer lifecycles with corresponding targeted marketing strategies. Marketers need to deliver coordinated outbound and inbound campaigns across all points of interaction- focusing marketing resources where the greatest potential value exists. The campaign management application needs to:


This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:07