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Frameworx Application: Campaign Execution & Refinement

Category: (3) TAM Application Type

Application Identifier: 3.9.1.4

Maturity Level: 4

Overview

Campaign Execution & Refinement applications provide the necessary tools to execute a previously designed campaign.

Functionality

Campaign Execution & Refinement provides the necessary tools to execute the campaign, and based on performance indicators collected, accept refinements to the campaign while still executing.

Campaign Execution & Refinement Applications should include:

  • Permission-based controls to ensure that customers are always treated according to their preferences, no matter which interaction point you use.
  • Users can quickly execute campaigns in their own terms to push opportunities out to their territories, along with a coordinated sales methodology. Integration to Sales Management Applications and Channel Sales Management Applications is needed.
  • Integrated Workflow notifications ensure that approvals are in place as needed.
  • Event triggers ensure that campaigns and campaign stages (waves) are executed at critical points in the customer lifecycle.
  • Inbound and outbound campaign coordination for marketing control of the interactions that follow a campaign.
  • Per statistics gathered via Campaign Performance Tracking, adjustments can be made to the Campaign while still in execution.

Supported Business Services

(3) TAM Application Type Campaign Execution & Refinement

Appears on these diagrams:

Issues

  • Application Framework 12.0 Modification

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:32