Category: (3) TAM Application Type
Application Identifier: 3.9.1.2
Maturity Level: 4
Overview
Campaign Design applications provide the necessary
tools to formulate a campaign, taking into account the targeted customers and
products.
Functionality
The Campaign Design application provides the
necessary tools to design a campaign, taking into account customer and product
information.
In this area, Campaign Design Applications should
include the ability to assist:
- Marketing and sales managers explore installed base
and historical customer data, and to mine that data for cross-sell and up-sell
opportunities.
- Users can quickly create campaigns to push
opportunities out to pre-defined sales territories using a coordinated sales
methodology.
- Templated campaign creation: Many frequently used
campaigns, segments, content templates, and their tracking metrics are
pre-defined to step through campaign setup and execution, and yet
customizable.
- Pre-defined execution channels and fulfillment include
direct mail, email, fax, web, events, telesales and sales.
Supported Business Services
