Frameworx Process: Market Strategy & Policy

Category: (2) eTOM Process Type

Process Identifier: 1.1.1

Original Process Identifier: 1.2.1.1

Maturity Level: 4

Description

Enable the development of a strategic view of an enterprise’s existing and desired market-place

Extended Description

Market Strategy & Policy processes enable the development of a strategic view of an enterprise’s existing and desired market-place, activities and aims. Market segmentation and analysis is performed, to determine an enterprise’s target and addressable markets, along with the development of marketing strategies for each market segment or set of target customers. The decision is made as to which markets the enterprise wants or needs to be in, and how it plans to enter or grow in these markets and market segments. This will be achieved through multiple inputs: including Enterprise Strategies, Market Research, Market Analysis.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

Reserved for future use.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(2) eTOM Process Type Market Strategy & Policy

Appears on these diagrams:

• 1. Market/Sales Management Domain
• 1.1.1 Market Strategy & Policy
• Business Process Framework Level 1 Overview - START HERE
• Business Process Framework Level 1 Overview - START HERE backup
• Business Process Framework Top level Domain Only

is a more detailed diagram for the

• 1.1.1 Market Strategy & Policy

Issues

• Business Process Framework 15.0 Modification
• Business Process Framework 15.5 Modification
• Design Digital Services
• Does the service needs be recommeded at the time of sale?
• eHealth View
• How am I taking this new service product to the market?
• Implement Digital Services
• Operate Digital Services
• What customer segments will be targeted?

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