Category: (2) eTOM Process Type
Process Identifier: 1.1.18
Original Process Identifier:
Maturity Level:
Draw the market’s attention to an enterprise typically for the purpose of inducing individuals and/or organizations to acquire an enterprise’s product offerings.
Advertising draws the market’s attention to an enterprise typically for the purpose of inducing individuals and/or organizations to acquire an enterprise’s product offerings. This is accomplished by using of various forms of media, such as print, web, and broadcasts. An advertisement may appear on partner sites or other forms of media a partner uses. It includes determining the audience for the advertisement, establishing a budget for the advertisement, planning which media to use, entering into agreements with one or more partners with whom the advertisement will be co-developed/sponsored and jointly used, and choosing a message to be conveyed by the advertisement. In addition drawing attention to a product offering, an advertisement may also be used to enhance the image of the enterprise or announce one or more new offerings.
This was created from the Frameworx 16.0 Model