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Frameworx Process: Advertising

Category: (2) eTOM Process Type

Process Identifier: 1.1.18

Original Process Identifier:

Maturity Level:

Description

Draw the market’s attention to an enterprise typically for the purpose of inducing individuals and/or organizations to acquire an enterprise’s product offerings.

Extended Description

Advertising draws the market’s attention to an enterprise typically for the purpose of inducing individuals and/or organizations to acquire an enterprise’s product offerings. This is accomplished by using of various forms of media, such as print, web, and broadcasts. An advertisement may appear on partner sites or other forms of media a partner uses. It includes determining the audience for the advertisement, establishing a budget for the advertisement, planning which media to use, entering into agreements with one or more partners with whom the advertisement will be co-developed/sponsored and jointly used, and choosing a message to be conveyed by the advertisement. In addition drawing attention to a product offering, an advertisement may also be used to enhance the image of the enterprise or announce one or more new offerings.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(2) eTOM Process Type Advertising

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:13