Frameworx Home

Application Framework (TAM)

Business Process Framework (eTOM)

Business Process Framework Flows

Information Framework (SID)

Business Metrics High Level

All Diagrams

Frameworx Processes

Frameworx Applications

Information Framework ABEs

Frameworx Metrics

Views

Frameworx Process: Marketing Campaign Management

Category: (2) eTOM Process Type

Process Identifier: 1.1.15

Original Process Identifier:

Maturity Level:

Description

Develop a marketing campaign through a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements to reach the market, customers and channels.

Extended Description

Marketing Campaign Management develops a marketing campaign through a coordinated series of steps that can include promotion of one or more product offerings through different mediums (television, radio, print, online) using a variety of different types of advertisements to reach the market, customers and channels. Marketing campaigns can be designed with different ends in mind, including building a brand image, introducing a new product, retaining customers, bringing in new customers, increasing sales of a product already on the market, or even reducing the impact of negative news. Marketing Campaign Management works with other processes, such as Brand Management, Market Research, Marketing Communications, Product Offering Promotion Development, and Advertising Management to design marketing promotions and advertising, to determine trade show participation and presence, to support product introductions, and so forth. One of the key roles of all these processes is to position the product in the market, especially versus competitive products.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(2) eTOM Process Type Marketing Campaign Management

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:13