Category: (2) eTOM Process Type
Process Identifier: 1.1.14
Original Process Identifier:
Maturity Level:
Develop and manage communications to the market, prospective and existing customers. Communications involve both the message and the media. Develop a message and manage its delivery. Also develop and manage interfaces with press/news and manage an editorial calendar to plan placements.
Marketing Communications deals with overall communication to customers and markets. It develops and manages communications to the market, prospective and existing customers. Communications involves both the message and the media. It develops a message and manages its delivery through a bill insert, phone communication with customers, a web advertisement, social media, or any other appropriate mechanism. It also develops and manages interfaces with press/news, for example schedules press interviews, and manages an editorial calendar to plan placements, and so forth. It supports general marketing communications as well as those related to specific product offerings and marketing campaigns. As such it interacts with the Marketing Campaign Management and Product Promotion Development processes.
This was created from the Frameworx 16.0 Model