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Frameworx Process: Support Retention & Loyalty

Category: (3) eTOM Process Type

Process Identifier: 1.3.1.4

Original Process Identifier: 1.1.1.22.5

Maturity Level: 4

Description

Ensure that all information, materials, systems and resources are available so that the Retention & Loyalty processes can be completed without delay, when a request is received from a customer

Extended Description

The purpose of the Support Retention & Loyalty processes is to make sure that there is capability (for example, information, materials, systems and resources) so that the Retention & Loyalty processes can operate effectively. Examples are information on current requests for analysis and collection of customer profile information, materials needed to analyze customer retention and loyalty information, systems needed to analyze customer retention and loyalty information, requests for the provisioning of additional resources where it has been identified that current levels will impact on timely retention and loyalty information collection and delivery. These processes undertake trend analysis on retention and loyalty, including customer acquisitions and churn, and the effectiveness of loyalty schemes.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Examples are information on current requests for analysis and collection of customer profile information, materials needed to analyze customer retention and loyalty information, systems needed to analyze customer retention and loyalty information, requests for the provisioning of additional resources where it has been identified that current levels will impact on timely retention and loyalty information collection and delivery.

Candidate Mandatory

The purpose of the Support Retention & Loyalty processes is to make sure that there is capability (for example, information, materials, systems and resources) so that the Retention & Loyalty processes can operate effectively. These processes undertake trend analysis on retention and loyalty, including customer acquisitions and churn, and the effectiveness of loyalty schemes.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(3) eTOM Process Type Support Retention & Loyalty

Appears on these diagrams:

is a more detailed diagram for the

Issues


This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:18