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Frameworx Process: Analyze Customer Trends

Category: (4) eTOM Process Type

Process Identifier: 1.1.9.3.1

Original Process Identifier: 1.1.1.4.5.1

Maturity Level: 4

Description

Use ongoing analysis of customer trends (e.g. usage, problems, complaints) to identify when the current offerings may no longer be appropriate for the customer, or when the opportunity for a larger sale arises. The purpose is to ensure that the value of the relationship between the customer and service provider is maximized by selling additional, or more of the existing, products.

Extended Description

Not used for this process element

Explanatory

The purpose is to ensure that the value of the relationship between the customer and service provider is maximized by selling additional, or more of the existing, products.

Mandatory

Use ongoing analysis of customer trends (e.g. usage, problems, complaints) to identify when the current offerings may no longer be appropriate for the customer, or when the opportunity for a larger sale arises.

Optional

Not used for this process element

Interactions

Candidate Explanatory

The purpose is to ensure that the value of the relationship between the customer and service provider is maximized by selling additional, or more of the existing, products.

Candidate Mandatory

Use ongoing analysis of customer trends (e.g. usage, problems, complaints) to identify when the current offerings may no longer be appropriate for the customer, or when the opportunity for a larger sale arises.

Candidate Optional

Not used for this process element

Candidate Interactions

The supplier enterprise.

(4) eTOM Process Type Analyze Customer Trends

Appears on these diagrams:

Issues

  • Business Process Framework 15.0 Modification
  • Business Process Framework 15.5 Modification

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:18