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Frameworx Application: Personalize Customer Profile (Deleted!)

Category: (2) TAM Application Type

Application Identifier: 5.5.4 (This Application ID has been deliberately unused!)

Maturity Level: 0

Overview

The purpose of this function is to provide the personalization opportunities for customers that will encourage them not to switch to another Service Provider. Personalization allows delivery of services that more closely match the customer's need. Collection of Personalization Information also discourages switching since the customer would have to build up the same personalized experience with the next Service Provider. Typical Personalization would be enforcing customer communications through the customer preferred communication channel, provide cross-selling and up-selling recommendations based on customer interests and leveraging the information gathered to help the operator build a more intimate relationship with the customer.

Functionality

Supported Business Services

(2) TAM Application Type Personalize Customer Profile (Deleted!)

Appears on these diagrams:

Issues

  • Application Framework 12.5 Deletion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:31