Frameworx Application: Customer Loyalty Balance Management

Category: (2) TAM Application Type

Application Identifier: 5.21.3

Maturity Level: 4

Overview

Loyalty Score Management calculates the customer loyalty score according the accumulation/decrease rules. Loyalty Score Management must manage accumulation of points from more than one product source into one or more balance profiles. Loyalty score could decrease due to prize purchase, point expiration, etc. Score details can be accessed via various contact channels.

Functionality

Supported Business Services

(2) TAM Application Type Customer Loyalty Balance Management

Appears on these diagrams:

• 5.21 Customer Loyalty Management

Issues

• Application Framework 12.5 Addition

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