Frameworx Application: Customer Program Management

Category: (2) TAM Application Type

Application Identifier: 5.21.1

Maturity Level: 4

Overview

Customer Loyalty Program Management is responsible for administration of the customer loyalty programs. This includes program rules and registration, management of customer loyalty profiles within the loyalty program, and all communication with the customer regarding the loyalty program.

Functionality

Loyalty Program Management functionality includes:

• Loyalty Program Rules Administration
• Loyalty Communications Management
• Loyalty Subscription Management

Supported Business Services

(2) TAM Application Type Customer Program Management

Appears on these diagrams:

• 5.21 Customer Loyalty Management

Issues

• Application Framework 12.5 Addition

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