Frameworx Application: Product Strategy / Proposition Management

Category: (1) TAM Application Type

Application Identifier: 4.1

Maturity Level: 4

Overview

Product Strategy is an action plan for meeting the objectives of an operating strategy via the products sold to the marketplace. Product Propositions are ideas on how the strategy will be realized through products sold within specific target markets. Product Strategy / Proposition Management is therefore the ability to capture and manage the detail of a company’s strategy and resulting propositions, that then drive what products they will develop, deliver and sell. This capability allows the management of this information at the enterprise level, across the different operating groups and market units within which the enterprise operates. Finally, it provides the ability to link the product propositions to the actual sellable products in order to track how the product strategy is actually be delivered into the marketplace.

The ability to hold this information enables downstream performance reporting to validate or negate a company’s product strategy and underlying propositions.

Functionality

Key application functions include:

• Strategy Capturing and Management - Capture and manage details of the strategy

• Proposition Organization - Organize the propositions by operations (e.g., which operating groups are delivering which propositions and where are the crossovers)

• Link strategy to propositions

• Link propositions to products

• Strategy Delivery Project Management - Project manage the delivery of strategy through propositions through products

• Strategy Performance Reporting - Enable performance reporting of the strategy, driven by the performance of the underlying products

Supported Business Services

(1) TAM Application Type Product Strategy / Proposition Management

Appears on these diagrams:

• 4. Product Management Domain
• Frameworx Application Diagram
• Mapping Index

Frameworx Domains (Horizontal)

• Product Domain

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