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Business Process Framework (eTOM)

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Frameworx Process: Focus or Broaden Customer Base

Category: (3) eTOM Process Type

Process Identifier: 1.7.1.2.2

Original Process Identifier: 1.3.1.2.2

Maturity Level: 4

Description

Focus or broaden the customer base via investigating new markets, as well as different products and services for the enterprise. The focus is on broadening the scope of the enterprise activities through expansion, or sharpening the enterprise focus through divestment or outsourcing of non-critical activities. The Marketing & Offer Management processes are responsible for the development of markets and products within the existing scope of the enterprise. Business Development processes understand what processes are critical to the identity of the enterprise as priority processes and look for higher quality and lower cost solutions for these high priority processes. Business Development processes are closely related to Strategic Planning.

Extended Description

Not used for this process element.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

Reserved for future use.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(3) eTOM Process Type Focus or Broaden Customer Base

Appears on these diagrams:

Issues

  • Business Process Framework 12.0 Addition
  • Business Process Framework 15.0 Modification
  • Business Process Framework 15.5 Modification

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:16