Frameworx Process: Gain Commitment to Marketing Strategy

Category: (3) eTOM Process Type

Process Identifier: 1.1.1.5

Original Process Identifier: 1.2.1.1.5

Maturity Level: 4

Description

Gain enterprise commitment to the market strategy and segmentation

Extended Description

The Gain Commitment to Market Strategy processes gain enterprise commitment to the market strategy and segmentation. These processes include all aspects of identification of stakeholders and negotiation to gain stakeholder approval.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

Reserved for future use.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(3) eTOM Process Type Gain Commitment to Marketing Strategy

Appears on these diagrams:

• 1.1.1 Market Strategy & Policy
• 1.1.1.5 Gain Commitment to Marketing Strategy

is a more detailed diagram for the

• 1.1.1.5 Gain Commitment to Marketing Strategy

Issues

• Business Process Framework 15.0 Modification
• Business Process Framework 15.5 Modification
• eHealth View

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