Category: (5) eTOM Process Type
Process Identifier: 1.3.2.4.1.2
Original Process Identifier:
Maturity Level: 3
Selecting the persona for which the journey will be analyzed
Select Persona process involves selecting a particular persona for whom the journey will be analyzed. A persona is the grouping of a set of customers that display common characteristics.
This was created from the Frameworx 16.0 Model