Category: (3) eTOM Process Type
Process Identifier: 1.1.1.2
Original Process Identifier: 1.2.1.1.2
Maturity Level: 4
Develop and document the enterprise market strategy
Establish Market Strategy processes result in agreement across the enterprise with respect to the markets in which the enterprise will participate, the objectives to be achieved, and the broad strategies to be followed to achieve the objectives. A key subset of the market strategy is the development of appropriate sales strategies to support the market strategy. These processes also identify the areas across the enterprise responsible for the achievement of specific objectives.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
Reserved for future use.
This was created from the Frameworx 16.0 Model