Frameworx Process: Establish Market Segments

Category: (3) eTOM Process Type

Process Identifier: 1.1.1.3

Original Process Identifier: 1.2.1.1.3

Maturity Level: 4

Description

Establish the market segmentation to be used across the enterprise

Extended Description

Establish Market Segments processes identify the market segmentation which will be used across the enterprise. These processes identify the areas within the organization responsible for the management of market segment outcomes, as well as identifying and managing reporting processes for specific market segments.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

Reserved for future use.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(3) eTOM Process Type Establish Market Segments

Appears on these diagrams:

• 1.1.1 Market Strategy & Policy
• 1.1.1.3 Establish Market Segments

is a more detailed diagram for the

• 1.1.1.3 Establish Market Segments

Issues

• Business Process Framework 15.0 Modification
• Business Process Framework 15.5 Modification
• eHealth View

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