Frameworx Process: Suggest Marketing Campaign Change

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.5.4

Original Process Identifier:

Maturity Level:

Description

Feedback suggested marketing campaign changes to adapt it to become more effective.

Extended Description

Suggest Marketing Campaign Change feeds back suggested marketing campaign changes to adapt it to become more effective. This is based in part on the analysis of marketing campaign metrics.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Suggest Marketing Campaign Change

Appears on these diagrams:

• 1.1.15.5 Monitor Marketing Campaign Effectiveness

Issues

• Business Process Framework 15.5 Addtion

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