Frameworx Process: Analyze Marketing Campaign Metrics

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.5.3

Original Process Identifier:

Maturity Level:

Description

Analyze gathered marketing campaign(s) metrics to identify any issues with the campaign(s).

Extended Description

Analyze Marketing Campaign Metrics analyzes gathered marketing campaign(s) metrics to identify any issues with the campaign(s). The analysis includes identifying any established thresholds that have been crossed and the associated consequence (good or bad). A report is produced that reflects the effectiveness of the marketing campaign(s).

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Analyze Marketing Campaign Metrics

Appears on these diagrams:

• 1.1.15.5 Monitor Marketing Campaign Effectiveness

Issues

• Business Process Framework 15.5 Addtion

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