Frameworx Process: Gather Marketing Campaign Metrics

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.5.2

Original Process Identifier:

Maturity Level:

Description

Gather marketing campaign metrics to gauge the effectiveness of campaign(s).

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Gather Marketing Campaign Metrics

Appears on these diagrams:

• 1.1.15.5 Monitor Marketing Campaign Effectiveness

Issues

• Business Process Framework 15.5 Addtion

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