Frameworx Process: Complete Marketing Campaign Launch

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.4.3

Original Process Identifier:

Maturity Level:

Description

Complete the launch of a marketing campaign to the market.

Extended Description

Complete Marketing Campaign Launch completes the launch of a marketing campaign to the market. It is coordinated with the delivery of the associated marketing communications and product promotions.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Complete Marketing Campaign Launch

Appears on these diagrams:

• 1.1.15.4 Launch Marketing Campaign

Issues

• Business Process Framework 15.5 Addtion

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