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Frameworx Process: Design Marketing Campaign Workflow

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.3.4

Original Process Identifier:

Maturity Level:

Description

Design the marketing campaign workflow which includes establishing and scheduling waves, or periodical steps in the campaign.

Extended Description

Design Marketing Campaign workflow designs the marketing campaign workflow which includes establishing and scheduling waves, or periodical steps in the campaign. Each wave is designed to take into account repsonses from those targeted by the campaign.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Design Marketing Campaign Workflow

Appears on these diagrams:

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:20