Frameworx Process: Define Marketing Campaign Proposition

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.3.3

Original Process Identifier:

Maturity Level:

Description

Describe the marketing campaign proposition which that will be addressed to each market sub-segment in terms of discounts for associated product promotions, requested effort, and validity period.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Define Marketing Campaign Proposition

Appears on these diagrams:

• 1.1.15.3 Develop Marketing Campaign

Issues

• Business Process Framework 15.5 Addtion

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