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Frameworx Process: Define Marketing Campaign Criteria

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.3.2

Original Process Identifier:

Maturity Level:

Description

The criteria used to identify the customer and other parties targeted by the marketing campaign are defined.

Extended Description

Define Marketing Campaign Criteria develops the criteria used to identify the customer and other parties targeted by the marketing campaign. It also develops a target list of customers and other parties that will be contacted as part of the campaign.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Define Marketing Campaign Criteria

Appears on these diagrams:

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:20