Frameworx Process: Create Marketing Campaign

Category: (4) eTOM Process Type

Process Identifier: 1.1.15.3.1

Original Process Identifier:

Maturity Level:

Description

Engage with stakeholders engagement to develop a marketing campaign.

Extended Description

Create Marketing Campaign manages all activities and stakeholder engagement to develop a marketing campaign. The criteria used to identify the customer and other parties targeted by the marketing campaign are defined. Develop a target list of customers and other parties that will be contacted as part of the campaign.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Create Marketing Campaign

Appears on these diagrams:

• 1.1.15.3 Develop Marketing Campaign

Issues

• Business Process Framework 15.5 Addtion

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