Frameworx Process: Undertake Marketing Campaigns Trend Analysis

Category: (3) eTOM Process Type

Process Identifier: 1.1.15.8

Original Process Identifier:

Maturity Level:

Description

Undertake trend analysis on marketing campaigns including the identification of problems occurring with them.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Undertake Marketing Campaigns Trend Analysis

Appears on these diagrams:

• 1.1.15 Marketing Campaign Management

Issues

• Business Process Framework 15.5 Addtion

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