Frameworx Process: End Marketing Campaign

Category: (3) eTOM Process Type

Process Identifier: 1.1.15.7

Original Process Identifier:

Maturity Level:

Description

End a marketing campaign when its useful life is reached. It may also include an assessment of the campaign by reusing Monitor Marketing Campaign Effectiveness and add comments about the campaign's success.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type End Marketing Campaign

Appears on these diagrams:

• 1.1.15 Marketing Campaign Management

Issues

• Business Process Framework 15.5 Addtion

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