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Frameworx Process: Monitor Marketing Campaign Effectiveness

Category: (3) eTOM Process Type

Process Identifier: 1.1.15.5

Original Process Identifier:

Maturity Level:

Description

Establish metrics, monitor metrics, and analyze metrics to gauge the effectiveness of a marketing campaign or campaigns.

Extended Description

Monitor Marketing Campaign Effectiveness establishes metrics, monitors metrics, and analyzes metrics to gauge the effectiveness of a marketing campaign or campaigns. Based on analysis these processes feedback suggested changes to adapt the campaign or campaigns to become more effective now or in the future. Note that this process' sub-processes reuse a generalized set of metric processes to develop, gather, and analyze (to some degree) marketing campaign metrics.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Monitor Marketing Campaign Effectiveness

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:17