Category: (3) eTOM Process Type
Process Identifier: 1.1.15.5
Original Process Identifier:
Maturity Level:
Establish metrics, monitor metrics, and analyze metrics to gauge the effectiveness of a marketing campaign or campaigns.
Monitor Marketing Campaign Effectiveness establishes metrics, monitors metrics, and analyzes metrics to gauge the effectiveness of a marketing campaign or campaigns. Based on analysis these processes feedback suggested changes to adapt the campaign or campaigns to become more effective now or in the future. Note that this process' sub-processes reuse a generalized set of metric processes to develop, gather, and analyze (to some degree) marketing campaign metrics.
This was created from the Frameworx 16.0 Model