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Frameworx Process: Launch Marketing Campaign

Category: (3) eTOM Process Type

Process Identifier: 1.1.15.4

Original Process Identifier:

Maturity Level:

Description

Manage and co-ordinate the delivery of the marketing campaign to the selected channel(s).

Extended Description

Launch Marketing Campaign executes the marketing campaign by managing and co-ordinating the delivery of the marketing campaign to the selected channel(s). It ensures that the channel(s) (owned and/or contracted) are adequately trained and/or informed to manage the campaign launch, and that sufficient resources are available in the selected channel(s) to support the launch. An initial launch of the marketing campaign may be made to limited audiences in order to validate the campaign before it is formally lauched. In this case the Monitor Marketing Campaign Effectiveness process may also be executed during the initial launch.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Launch Marketing Campaign

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:16