Category: (3) eTOM Process Type
Process Identifier: 1.1.15.4
Original Process Identifier:
Maturity Level:
Manage and co-ordinate the delivery of the marketing campaign to the selected channel(s).
Launch Marketing Campaign executes the marketing campaign by managing and co-ordinating the delivery of the marketing campaign to the selected channel(s). It ensures that the channel(s) (owned and/or contracted) are adequately trained and/or informed to manage the campaign launch, and that sufficient resources are available in the selected channel(s) to support the launch. An initial launch of the marketing campaign may be made to limited audiences in order to validate the campaign before it is formally lauched. In this case the Monitor Marketing Campaign Effectiveness process may also be executed during the initial launch.
This was created from the Frameworx 16.0 Model