Frameworx Process: Ensure Marketing Campaign Capability

Category: (3) eTOM Process Type

Process Identifier: 1.1.15.2

Original Process Identifier:

Maturity Level:

Description

Ensure that there is capability (for example, information, materials, systems and resources) so that the marketing campaign can be launched and managed. Monitor planned campaigns and redistribute existing capability or enable new capability (people, facilities, infrastructure).

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Ensure Marketing Campaign Capability

Appears on these diagrams:

• 1.1.15 Marketing Campaign Management

Issues

• Business Process Framework 15.5 Addtion

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