Category: (4) eTOM Process Type
Process Identifier: 1.1.14.5.4
Original Process Identifier:
Maturity Level:
Feedback suggested marketing communication changes to re-enforce the marketing communication or to adapt its message to become more effective.
Suggest Marketing Communication Change feeds back suggested marketing communication changes to re-enforce the marketing communication or to adapt its message to become more effective. This is based in part on the analysis of marketing communication metrics.
This was created from the Frameworx 16.0 Model