Frameworx Process: Analyze Marketing Communication Metrics

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.5.3

Original Process Identifier:

Maturity Level:

Description

Analyze gathered marketing communication metrics to identify any issues with the communication(s).

Extended Description

Analyze Marketing Communication Metrics analyzes gathered marketing communication(s) metrics to identify any issues with the communication(s). The analysis includes identifying any established thresholds that have been crossed and the associated consequence (good or bad). A report is produced that reflects the effectiveness of the marketing communication(s).

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Analyze Marketing Communication Metrics

Appears on these diagrams:

• 1.1.14.5 Monitor Marketing Communication Effectiveness

Issues

• Business Process Framework 15.5 Addtion

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