Frameworx Process: Gather Marketing Communication Metrics

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.5.2

Original Process Identifier:

Maturity Level:

Description

Gather marketing communications metrics to gauge the effectiveness of one or more communications.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Gather Marketing Communication Metrics

Appears on these diagrams:

• 1.1.14.5 Monitor Marketing Communication Effectiveness

Issues

• Business Process Framework 15.5 Addtion

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