Frameworx Process: Issue Marketing Communication

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.4.3

Original Process Identifier:

Maturity Level:

Description

Issue and distribute marketing collateral to the market.

Extended Description

Issue Marketing Communication issues (distributes) a marketing communication to the market. This can involve mailshots, leafleting and displays at events, inserts in newspapers, television, social media, and other media advertising and magazines, voice and text messaging to individuals, and so forth. Direct marketing and sales through web stores, in-store franchises, and so forth, are also included.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Issue Marketing Communication

Appears on these diagrams:

• 1.1.14.4 Deliver Marketing Communication Collateral

Issues

• Business Process Framework 15.5 Addtion

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