Frameworx Process: Manage Marketing Communication Channel Capability

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.4.1

Original Process Identifier:

Maturity Level:

Description

Ensure that the channels (owned and/or contracted) are adequately trained and/or informed to manage the delivery of a marketing communication.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Manage Marketing Communication Channel Capability

Appears on these diagrams:

• 1.1.14.4 Deliver Marketing Communication Collateral

Issues

• Business Process Framework 15.5 Addtion

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