Frameworx Process: Produce Marketing Communication Collateral

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.3.3

Original Process Identifier:

Maturity Level:

Description

Produce marketing communication collateral. Collateral could include production of pamphlets, trade displays, call center scripts, social media messages, and so forth.

Extended Description

Not used for this process element

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Produce Marketing Communication Collateral

Appears on these diagrams:

• 1.1.14.3 Develop Marketing Communication

Issues

• Business Process Framework 15.5 Addtion

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