Frameworx Process: Select Marketing Communication Delivery Channels

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.3.2

Original Process Identifier:

Maturity Level:

Description

Select the appropriate channel or channels to support delivery of a marketing communication message.

Extended Description

Select Marketing Communication Delivery Channels selects the appropriate channel or channels to support delivery of a marketing message associated with a communication. A particular product offering or marketing campaign may require selection of one or several delivery channels.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Select Marketing Communication Delivery Channels

Appears on these diagrams:

• 1.1.14.3 Develop Marketing Communication

Issues

• Business Process Framework 15.5 Addtion

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