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Frameworx Process: Develop Marketing Communication Message

Category: (4) eTOM Process Type

Process Identifier: 1.1.14.3.1

Original Process Identifier:

Maturity Level:

Description

Develop and agree on a marketing communication message.

Extended Description

Develop Marketing Communication Message develops, including agreement of, a specific communication message, such as a general enterprise, marketing campaign or promotion message. Any particular message may require the coordination of multiple stakeholders to develop and agree a specific message. These stakeholders could include media management, all impacted product managers, brand management, marketing management, owners of the potential channels, and so forth.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Develop Marketing Communication Message

Appears on these diagrams:

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:21