Category: (4) eTOM Process Type
Process Identifier: 1.1.14.3.1
Original Process Identifier:
Maturity Level:
Develop and agree on a marketing communication message.
Develop Marketing Communication Message develops, including agreement of, a specific communication message, such as a general enterprise, marketing campaign or promotion message. Any particular message may require the coordination of multiple stakeholders to develop and agree a specific message. These stakeholders could include media management, all impacted product managers, brand management, marketing management, owners of the potential channels, and so forth.
This was created from the Frameworx 16.0 Model