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Frameworx Process: Monitor Marketing Communication Effectiveness

Category: (3) eTOM Process Type

Process Identifier: 1.1.14.5

Original Process Identifier:

Maturity Level:

Description

Establish metrics, monitor metrics, and analyze metrics to gauge the effectiveness of marketing communications.

Extended Description

Monitor Marketing Communication Effectiveness establishes metrics, monitors metrics, and analyzes metrics to gauge the effectiveness of a marketing communication. Based on analysis these processes feedback suggested changes to re-enforce the message or to adapt the message to become more effective. Note that this process' sub-processes reuse a generalized set of metric processes to develop, gather, and analyze (to some degree) marketing communication metrics.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Monitor Marketing Communication Effectiveness

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:17