Category: (3) eTOM Process Type
Process Identifier: 1.1.14.5
Original Process Identifier:
Maturity Level:
Establish metrics, monitor metrics, and analyze metrics to gauge the effectiveness of marketing communications.
Monitor Marketing Communication Effectiveness establishes metrics, monitors metrics, and analyzes metrics to gauge the effectiveness of a marketing communication. Based on analysis these processes feedback suggested changes to re-enforce the message or to adapt the message to become more effective. Note that this process' sub-processes reuse a generalized set of metric processes to develop, gather, and analyze (to some degree) marketing communication metrics.
This was created from the Frameworx 16.0 Model