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Frameworx Process: Deliver Marketing Communication Collateral

Category: (3) eTOM Process Type

Process Identifier: 1.1.14.4

Original Process Identifier:

Maturity Level:

Description

Manage and co-ordinate the delivery of a marketing communication to the selected channels.

Extended Description

Deliver Marketing Communication manages and co-ordinates the delivery of the communications to the selected channels. It ensures that the channels (owned and/or contracted) are adequately trained and/or informed to manage the message and/or campaign delivery, and that sufficient resources are available in the selected channel(s) to support the delivery. Note that the actual contractual relationship with the supplier may be established by interacting with Engaged Party domain processes, such as Party Sourcing Management and Party Agreement Management.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Deliver Marketing Communication Collateral

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:15