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Frameworx Process: Develop Marketing Communication

Category: (3) eTOM Process Type

Process Identifier: 1.1.14.3

Original Process Identifier:

Maturity Level:

Description

Manage all activities and stakeholder engagement to develop and agree on a marketing communication message and the selection of the appropriate channel or channels to deliver a message, as well as production of the communication.

Extended Description

Develop Marketing Communication manages all activities and stakeholder engagement to develop and agree on a communication message and the selection of appropriate channel or channels to support delivery of a marketing message. It also is responsible for producing the marketing communication and any necessary customizations of it, such as language specific version of the communication.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Develop Marketing Communication

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:15