Category: (3) eTOM Process Type
Process Identifier: 1.1.14.3
Original Process Identifier:
Maturity Level:
Manage all activities and stakeholder engagement to develop and agree on a marketing communication message and the selection of the appropriate channel or channels to deliver a message, as well as production of the communication.
Develop Marketing Communication manages all activities and stakeholder engagement to develop and agree on a communication message and the selection of appropriate channel or channels to support delivery of a marketing message. It also is responsible for producing the marketing communication and any necessary customizations of it, such as language specific version of the communication.
This was created from the Frameworx 16.0 Model