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Frameworx Process: Define Marketing Communications Strategy

Category: (3) eTOM Process Type

Process Identifier: 1.1.14.1

Original Process Identifier:

Maturity Level:

Description

Define the specific communications strategy to be used for positioning the enterprise in the marketplace, including its relationship to competitors.

Extended Description

The Define Marketing Communication Strategy defines the specific communications strategy to be used for positioning the enterprise in the marketplace, including its relationship to competitors. Establish Market Strategy defines the overall umbrella, and this process operates within that umbrella to target the messages for the enterprise in general, specific product offerings, and marketing campaigns. It defines a set of arguments and information needed for creating and developing specific communications.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Define Marketing Communications Strategy

Appears on these diagrams:

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:15