Frameworx Process: Suggest Product Offering Promotion Change

Category: (6) eTOM Process Type

Process Identifier: 1.2.7.2.6.5.4

Original Process Identifier:

Maturity Level:

Description

Feedback suggested marketing campaign changes to adapt it to become more effective.

Extended Description

Suggest Product Offering Promotion Change feeds back suggested product offering promotion changes to adapt it to become more effective. This is based in part on the analysis of product offering promotion metrics.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(6) eTOM Process Type Suggest Product Offering Promotion Change

Appears on these diagrams:

• 1.2.7.2.6.5 Monitor Product Offering Promotion Effectiveness

Issues

• Business Process Framework 15.5 Addtion

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